Alan S Lui is a marketing and CRM expert. He was previously Chief Marketing Officer of Fusion Bank, a digital bank Alan launched in Hong Kong. Before that he was Chief Operating Officer of Asia Miles, Asia’s leading loyalty program with 12 million members. Alan's strength lies in his expert knowledge of loyalty, membership, and partnership programmes which he has experience in both start-up and large corporate environments. He is currently Director Strategy and Transformation, i-CABLE Communications Group, listed in Hong Kong.