Featured Listing: onepulseco.com

Tell us a little about yourself. What’s your background? How did you start the business?

My name Manar Noubani I’m a 28-year-old Palestinian woman. My degree is actually in art and education. I started One Pulse Collective about 4 years ago in hopes to shed a positive light on Arabs and southwest Asian countries. Now my goal is to spread unity and social justice through clothing. I also wanted independence and my own source of income through my brand.

As an e-Commerce business where are your products made?

My products are made in the US, Pakistan, and Hong Kong. 

How have you marketed the product and where are your customers originating from?

I have marketed mainly on social media and at a lot of conventions and events. Most of my customers are based in the US and the second is Canada.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, I run almost everything in the business because I found it easy for me. I would outsource photographers and models sometimes and also contact influencers on social media for content and exposure. I spend about 10-15 hours a week on my brand. I’m a pretty laid-back business owner but still made a decent income of 2k a month on average.

What does someone need to do to continue operating the business in its current form?

Be consistent on social media by making content and reaching out to influencers and photographers for videos and pictures, drop a spring/summer and Winter/Fall collection (2 drops) every year. Fulfill orders in a timely manner.

Can you list a few opportunities for a potential new owner to continue growing the business?

I didn’t do much advertising but imagine how much more it’d scale if the new owner ran ads. Also if you add items on Amazon.

What has been the evolution of this asset since its launch?

I started off by focusing on mainly middle eastern customers but then I expanded to a more diverse audience.

How does this business make money? What are the current revenue streams?

I make money through Facebook and Instagram shopping, online orders through the Shopify site, and at conventions or events where clothing is sold.

What marketing channels are most profitable for the business?

Instagram and Facebook

How does the business currently acquire customers and what is your breakdown for marketing costs?

Mainly through the use of influencers and I spend about $450 a month on influencers.

How big is your current team? How many people does it take to run this business?

It’s only me I’ve been running it myself since I started. But if someone wanted to expand and needed more people they definitely can make it happen.

What’s the reason for selling your business on Flippa?

I’m actually pregnant and want to focus my time and attention on my baby coming than my brand (my other baby) lol