Featured Listing: MaxImmunity FBA

Check out our interview.

Tell us a little about yourself. What’s your background? How did you start the business?

We’ve been selling on Amazon since late 2014 and have built a pretty sizable Amazon FBA business. We started mostly in home and kitchen and moved over to health and wellness because we were more excited about the category and we prefer selling products made in the US. Not having to deal with a complicated supply chain and long transit times convinced us to shift entirely to US-made products. 

We saw an opportunity with the pandemic to offer an elderberry supplement in a 2 pack. We were one of the first to do this and have an incredible supplier based out of Colorado. They have really quick lead times and can create pretty much any liquid product we request.

As an e-Commerce business where are your products made?

US

How have you marketed the product and where are your customers originating from?

We have marketed the product through Amazon and Walmart.com. The customers are also coming from the US.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The listing is pretty passive at this point. We have almost 1000 reviews and so the main responsibility is to ensure that the listing stays in stock. Everything else is taken care of.

What does someone need to do to continue operating the business in its current form?

Basically continue to request ratings to get over 1000 reviews and keep the item in stock. If you want to grow it, I would suggest introducing more products.

Can you list a few opportunities for a potential new owner to continue growing the business?

A new owner could definitely expand this product line since immunity is still a great category. If they are familiar with exporting, could easily bring this product to Canada and port the reviews over.

What has been the evolution of this asset since launch?

We launched less than a year ago and the product has always done well. It is a very consistent product.

How does this business make money? What are the current revenue streams?

We sell through Amazon FBA and Walmart.com.

What marketing channels are most profitable for the business?

Amazon Ads

How does the business currently acquire customers and what is your breakdown for marketing costs?

We acquire customers through amazon ads. The breakdown is pretty much entirely Amazon ads and it currently sits at 23% of revenue.

How big is your current team? How many people does it take to run this business?

Zero we don’t need or have a team at this point since the listing is so stable.

What’s the reason for selling your business on Flippa?

We are going to focus our efforts on some of the larger brands that we have.