Featured Listing: minitura.com

Tell us a little about yourself. What’s your background? How did you start the business?

Minitura is a brand I created in March 2019. The site sells miniatures to people who love DIY houses(we even sell a collection of more than 30 models for miniature beginners and kids). The customers will receive kit boxes with all the necessary materials and need to assemble their own mini houses. I mainly sell miniatures to English-speaking countries(Canada, Australia, Ireland, New Zealand, the UK, the US) and have received great feedback.

If you are an e-Commerce business where are your products made?

Yes

How have you marketed the product and where are your customers originating from?

Organic traffic – We are established enough now to drive organic traffic generating sales.

Google ads – I don’t really need to spend a lot of money with Google ads, but the ROAS is very high.

Facebook ads – Facebook ads always make the biggest revenue for me.

Returning customers – We have close to 100 miniature models, customers who have purchased from us before tend to come back often since making miniatures isn’t a one-off thing, it’s a hobby.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, the asset is owner-operated, the model is already fully automated, you need to spend around 10 hours operating the business weekly.

What does someone need to do to continue operating the business in its current form?

Spend more time on backlinks and referring domains, increase the community consistency, pay more attention to organic traffic.

Can you list a few opportunities for a potential new owner to continue growing the business?

1. Spend more time on organic traffic.

2. Increase some new miniature models.

What has been the evolution of this asset since its launch?

Minitura has gone through many phases of growth and this has changed the way we fulfil orders and treat inventory.

Our current fulfilment process is:

For US orders, we have stored more than 1500 miniatures in our US warehouses. All orders can be synced via ERP and delivered within one click instantly.

For non-US orders, we have another warehouse in China with more than 200 miniatures. The warehouse also provides an ERP system, everything is fully automated.

Once their inventory runs out, I will order more directly from the two miniature factories, they will ship out my order in 2 days and there’s no MOQ requirement.

The buyer doesn’t need to worry too much about the purchasing and fulfilment process since I will provide you with all my connections, the only thing they need to pay attention to is advertisement and brand building.

How does this business make money? What are the current revenue streams?

I make money when customers place orders.

What marketing channels are most profitable for the business?

Facebook and Google ads.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Organic traffic – We are established enough now to drive organic traffic generating sales.

Google ads – I don’t really need to spend a lot of money with Google ads, but the ROAS is very high.

Facebook ads – Facebook ads always make the biggest revenue for me.

Returning customers – We have close to 100 miniature models, customers who have purchased from us before tend to come back often since making miniatures isn’t a one-off thing, it’s a hobby.

How big is your current team? How many people does it take to run this business?

I’m the only one that working on this business. You only need one person to run this business, with another 2 people’s help, more omptimizations can be done.

What’s the reason for selling your business on Flippa?

I’ve been working on another two e-commerce projects over the last half a year. One is a product sourcing business, the other is a wholesale website. Both two projects require lots of attention and cash flow and I am working on them with two teams. Although Minitura is a fully automated brand right now, I really don’t have enough time and extra cash flow to scale the site since I’m the only one working on it. I can provide more information and documentation regarding the validity of my current projects upon request.