Buyer Interview: Online business Muscula.com sells at auction on Flippa for $25,100!

Today we sit down with Adam Persak and Michał Zubkowicz, two successful online entrepreneurs who purchased the SaaS site Muscula.com at auction on Flippa for $25,100! Adam and Michal give us the inside scoop on Muscula, what they’ll do with it moving forward, and their tips for other online entrepreneurs on Flippa.

BIDS: 70
SOLD ABOVE RESERVE: $15,000+
VIEWS: 7,298

Tell us about your background as web entrepreneurs

Our company, Universe Surf GmbH, has been present on the German market for over 15 years. We specialize in automating software development processes, as well as providing cloud services. Our team consists of people experienced in both corporate and small business. Though we mainly focus on internal projects relating to our existing sites, we occasionally make acquisitions as well.

How did you guys discover Flippa?

We were users of Muscula.com ourselves, and we discovered it was for sale through a banner on the site, which of course led us to Flippa. It was our very first website auction. Overall, we had a good experience with Flippa, and we’re certainly encouraged at the potential of enriching our website portfolio further through the platform.

Tell us about Muscula.com, what is the site about and why did you ultimately decide to place a bid?

Muscula is a SaaS business and online tool that can be implemented by website owners to log and monitor JavaScript errors experienced by website visitors. Website owners simply add a piece of Muscula code to their websites and the system will begin monitoring exactly how and under what conditions a given error occurs. Roughly 89% of all websites use JavaScript, so there is a huge market out there as we believe nearly every website based on JavaScript should be actively monitoring for errors.

What have you done with Muscula since you purchased it, and what are your plans for the site moving forward?

After we won the auction our Creative Director (Arthur Niźnikiewicz) began rebranding and improving the visual aspects of the site. Fast forward a few weeks later, and we now have a new logo and website design. The next step will be an intense marketing campaign. From a product standpoint, we are focused on implementing error prediction, which means that in addition to identifying and solving a client’s existing errors, we will also be able to help alert them to potential future errors. We think this this will be a significant advancement that will drive a lot of new interest.

Any advice or recommendations for other online entrepreneurs looking buy websites on Flippa?

Find sites you are passionate about. For example, before we discovered Muscula was for sale, we were using Muscula on a bunch of our own sites. This made the purchase easier because we were already intimately involved with the service and fundamentally understood the problem it solved. Of course, this is not to say that you should be a longtime user of any site you buy, but rather, if you are looking at buying a site (especially a SaaS site) you should understand how it works and you should make sure you believe in the service it offers.